机读格式显示(MARC)
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- 200 1_ |a 国际营销错误案例 |e 公司原本不应犯的错误 |d International Marketing Blunders |z eng |f (美)迈克尔·D·怀特(Michael D.White)著 |g 董俊英译 |A guo ji ying xiao cuo wu an li
- 210 __ |a 北京 |c 经济科学出版社 |d 2003
- 225 2_ |a 国际贸易简明教程译丛 |A guojimaoyijianmingjiaochengyicong
- 300 __ |a 并列题名:International Marketing Blunders
- 300 __ |a 其他题名:公司原本不应犯的错误
- 461 _0 |1 2001 |a 国际贸易简明教程译丛
- 510 1_ |a International Marketing Blunders |e Marketing Mistakes Made by Conpanies that Thould Have Known Better |z eng
- 517 1_ |a 公司原本不应犯的错误 |A gong si yuan ben bu ying fan de cuo wu
- 606 0_ |a 国际市场 |A guojishichang |x 市场营销学 |x 案例 |j 教材
- 701 _1 |c (美) |a 怀特 |b 迈克尔·D. |4 著 |A huai te
- 701 A1 |c (美) |a White |b Michael D. |4 著
- 702 _0 |a 董俊英 |4 译 |A dong jun ying
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